WEG
Wright Entertainment Group
Swarm Hub
11 of 11 agents on air · 4 artists in the hub
Hub
Schedule · 1
Traffic · 3
Capture · 1
Data · 3
Retarget · 2
Membership · 1
WEG swarm overviewFull swarm live across 4 artists
Artists in hub
4
3 full roster · 1 lite
Fans captured
18,240
Across all artists
Superfan upgrades
312
Last 30 days
Membership MRR
$4,860
Via Fourthwall memberships
Agents on air
11 / 11
Full swarm active
Swarm
On air
Tour & event agent
Single source of truth for tour, release, and press dates
On air
Capture funnel builder
Pre-save links, tour signup, merch waitlists
On air
Membership sync agent
Reads Fourthwall membership and order events into the swarm
On air
Social media agent
Social to ecosystem — content cadence around drops, tour dates, merch
On air
Intent Data Agent
Intent data — scours the internet and socials for real-time fan intent
On air
Data & Audience Builder
Reach & data enrichment — pixel → audience → native lookalikes
On air
Superfan cultivator
Surfaces offers to the highest-propensity fans based on intent
On air
Retargeting orchestrator
Reach fans everywhere — merch drops, publicity events, and more
On air
Ecosystem analytics agent
Ecosystem metrics lead; streaming via Chartmetric/Songstats is secondary context
On air
SEO and AEO Agent
Press releases and influencer outreach, plus SEO/AEO for search and AI answers
On air
Fan identity enrichment
Record-level enrichment, pooled across roster
WEG universe
Command feed
Artist roster4 artists under the WEG hub
Tour & release calendarKept in sync by the tour & event agent
July 2026
Artist ecosystemThe fan-facing branded fan club — what fans actually see
incubus.fanclub
What fans get
  • Direct music sales: streaming stays in the mix, but purchases and the relationship stay with the artist and WEG.
  • Merch & Superfan-priority tickets: one branded world for everything a fan buys.
  • Exclusive content: hosted here, gated behind the Superfan tier, controlled by the artist.
  • Superfan membership: a recurring $9.99/mo relationship — early access, member-only drops, a direct channel to the artist.
Agency layerWEG’s own presence — not the artists’
Website
Live
Rebuilt on the same platform layer
Google Business Profile
Active
Under active management
Search Console
Active
Roster-name capture tracked
Social presence
4 / week
Drafted by swarm, staff-approved
SEO focus
"Wright Entertainment Group"
Brand search
"Johnny Wright manager"
Founder search
Roster-name capture
Incubus, Clay Aiken, AJ McLean, Nova Reyes
Always-on social — WEG channels
How this differs from the artist swarm
  • Whose voice: WEG the agency, not any single artist — roster announcements, signings, agency news.
  • Platforms: Facebook, Instagram, TikTok, and LinkedIn.
  • Who drafts: the swarm, using the same draft-and-approve loop as every artist agent — staff reviews before anything posts.
  • Why it matters: keeps WEG\u2019s own discoverability current while the swarm is focused on individual artists.
Onboarding agentDescribe → draft → review → live
1. Staff describes
→
2. Agent drafts
→
3. Build review
→
4. Live
Staff intake — Nova Reyes
Artist name
Nova Reyes
Genre
Pop / R&B
Socials
Instagram, TikTok connected
Current goal
Rebuild direct fan base independent of group activity
Scope
Lite tier — solo artist, smaller roster footprint
Draft ready for review
Awaiting approval
Closest template
AJ McLean (pop baseline)
Voice preset
Reverent
Goal type
Fan-club growth
Agents included
Full swarm — all 11 agents
Tier
Lite — smaller roster footprint, same full swarm
Serves
On air
Task queue
About this agent
    Handoffs to
    Recent activity